Anurag Kumar Verma logo
Anurag Kumar Verma.
SENIOR DIGITAL MARKETING MANAGER & GROWTH STRATEGIST
Let’s talk
The thinking behind the work

Selected work.
Strategic thinking.
Practical execution.

Professional project summaries show how I connect campaigns, SEO, CRM and analytics. Reported outcomes are sourced from my résumé; the separate playbooks illustrate strategic thinking.

Discuss your growth
Selected professional work

Real roles. Connected execution.

Project summaries and reported outcomes from my supplied résumé—not independently audited case studies.

4ksports infra Pvt Ltd

Connecting B2B demand with sales

Context
Sports infrastructure acquisition for schools, universities, developers and government bodies.
My approach
Google, LinkedIn and Meta campaigns connected to TOFU–MOFU–BOFU nurturing, CRM lead tracking and GA4 attribution.
Reported outcome
Résumé reports 25%+ growth in qualified leads and a 12% improvement in MQL-to-SQL conversion.

Baseline, reporting window and attribution records are not included in the résumé; revenue figures are omitted because their timeframes differ.

Global Degrees

A connected study-abroad funnel

Context
Digital marketing leadership for an EdTech brand across visa, test preparation and counselling journeys.
My approach
Paid acquisition, SEO landing pages and topical clusters, CRM + WhatsApp nurturing, and GA4 funnel diagnostics.
Reported outcome
Résumé reports a 23% reduction in lead drop-off and a 17% improvement in nurturing conversions.

Baseline and measurement records are not supplied. Conflicting organic-growth timeframes are omitted.

Savera-Infotech

Search and paid media across projects

Context
National and international work across education, retail, services and corporate sectors.
My approach
Technical and on-page SEO, content calendars, budget and bid management, creative testing and conversion optimization.
Reported outcome
Résumé reports 40–50% organic traffic growth across 12+ projects and an 18% reduction in average CPA.

Project-level baselines, reporting periods and analytics records are not supplied; these are aggregate résumé-reported results.

Indian School Of Films And Drama

Integrated admissions marketing

Context
Digital promotion for a creative education brand, including courses, workshops and admissions.
My approach
SEO content, Google and Facebook campaigns, social storytelling and promotion across 6+ admission cycles.
Reported outcome
Résumé reports threefold organic traffic growth within one year and a 60% increase in student enquiries.

Underlying analytics and enquiry records are not supplied. Past outcomes are not a guarantee of future performance.

International instruction

Practical learning beyond borders.

Visited Bhutan as an IT professional instructor and taught more than 200 De-Suups under De-Suung, His Majesty’s Secretariat.

Teaching experience supplied by Anurag; no institutional endorsement is implied.

01 / How I approach a growth challenge

Context before action.

  1. 01

    Business context

    Understand the objective and constraints.

  2. 02

    Customer

    Clarify needs, intent and the buying journey.

  3. 03

    Data

    Review available signals and their reliability.

  4. 04

    Problem

    Identify the gap rather than its symptoms.

  5. 05

    Priority

    Choose a focused opportunity with a rationale.

  6. 06

    Action

    Connect the plan with practical execution.

  7. 07

    Measurement

    Check meaningful change against a baseline.

  8. 08

    Learning

    Use evidence to decide what happens next.

Selected growth playbooks

Practical frameworks. Clearly labelled.

Separate from the professional projects above, these are illustrative approaches—not additional client case studies.

Organic searchILLUSTRATIVE PLAYBOOK

SEO framework

Start with technical health and search intent. Map the questions customers ask to focused pages, then measure qualified visits and enquiries.

Paid acquisitionILLUSTRATIVE PLAYBOOK

Paid acquisition framework

Align the audience, ad message and landing page. Establish conversion tracking before testing creative and refining spend around lead quality.

Lead generationILLUSTRATIVE PLAYBOOK

Conversion framework

Define a qualified lead, build an offer around the audience’s problem, and connect acquisition with a clear form and considered follow-up journey.

Brand & contentILLUSTRATIVE PLAYBOOK

Content growth framework

Connect brand positioning with audience questions. Plan content around discovery, consideration and decision-making rather than posting volume.

Analytics & CROILLUSTRATIVE PLAYBOOK

Analytics framework

Identify important conversion events, validate tracking, and use funnel analysis to find and address friction in the customer journey.

02 / What a strong case study should answer

Evaluate the thinking—not just the headline.

01 /

What was the problem?

A specific gap in a specific business context—not simply a desire for more traffic.

02 /

Why did it matter?

A clear connection to the customer journey and business objective.

03 /

What was the approach?

The reasoning, priorities, execution and the person’s actual role.

04 /

What changed?

Verified outcomes with relevant context, a baseline and clear limits.

05 /

What was learned?

Evidence that can inform the next decision, including what did not work.

Work detail

Read a framework through the customer journey.

03 / From problem to outcome

A result needs a chain of reasoning.

A case-study framework. Actual outcomes belong here only when verified.

Problem

Define the business and customer gap clearly.

04 / What I measure

Meaningful signals. No invented numbers.

01 /

Visibility

Can the relevant audience discover the business?

02 /

Intent

Does interest reflect a real customer need?

03 /

Traffic quality

Are the right people reaching the right experience?

04 /

Engagement

Are visitors finding useful answers and moving forward?

05 /

Conversion

Is a meaningful next action happening?

06 /

Acquisition efficiency

How does investment relate to qualified action?

07 /

Customer journey

Where does momentum build or break?

08 /

Business outcome

What substantiated change matters to the objective?

05 / Lessons that transfer

Good work leaves more than a report.

01 /

What worked

Identify the conditions that made an approach useful before repeating it.

02 /

What didn’t

Separate a weak hypothesis from a weak execution or unreliable measurement.

03 /

What changed

Understand the market, offer and customer context behind any shift.

04 /

What data revealed

Translate the signals into a clearer view of the customer journey.

05 /

What should happen next

Turn the learning into one considered priority—not a longer task list.

Process

A working approach to practical learning.

  1. 01

    Understand

    Clarify the business, audience and intended outcome.

  2. 02

    Audit

    Review the current journey, channels and signals.

  3. 03

    Prioritize

    Choose the gaps worth addressing first.

  4. 04

    Execute

    Translate priorities into connected action.

  5. 05

    Measure

    Check meaningful actions and reliable evidence.

  6. 06

    Optimize

    Use learning to improve the next decision.

Frequently asked

Clear boundaries. Useful thinking.

Expertise

Consulting by discipline.

A connected next step

Let’s build something
that grows.

Start with the business challenge. Connect the thinking with the next action.

Discuss your growth