LinkedIn posts in your voice, from your experience.

Business value

Your expertise may be clear in a customer conversation but difficult to see on your LinkedIn profile. Useful ideas stay in meeting notes, posts appear only when you have spare time, or polished drafts lose the way you actually speak. LinkedIn ghostwriting gives those ideas a repeatable route from conversation to approved publication.

As your LinkedIn ghostwriter, I would turn your knowledge, decisions and opinions into posts connected to the problems your business solves. The commercial purpose is to help relevant readers understand your judgement before they approach you. Explaining a trade-off, answering a buying question or challenging an assumption can give a potential customer a concrete reason to start a conversation. It is not a substitute for a clear offer or thoughtful sales follow-up.

This service suits founders and leaders who have subject knowledge but need help expressing it consistently. You remain the source of the thinking and the final editorial authority. I handle interviewing, structuring and drafting rather than creating a public persona you cannot comfortably sustain.

The distinction from general social media management is the focus on one person's voice and experience. I would plan themes around your expertise, not fill a calendar with unrelated trends. A post can be useful without promoting your service directly: showing how you assess a problem may explain your value more clearly than another sales announcement.

How I deliver: inputs, actions and outputs

I would begin with a voice interview and a review of material you are authorised to share. Inputs could include previous posts, talks, articles, voice notes, product explanations and recurring buyer questions. I would ask who you want to reach, what you sell, which opinions you genuinely hold and which subjects are off limits. Any recording would require your agreement.

From those inputs, I would produce a short voice guide covering vocabulary, sentence style, level of technical detail and expressions to avoid. I would distinguish between language that sounds natural when you speak and wording that needs tightening for a reader. Your feedback on initial drafts would refine that guide rather than force your voice into a generic template.

Next, I would create a theme plan linking your expertise to audience questions. For each proposed topic, I would record the intended reader, the central point and the supporting material needed. I would agree the number of monthly drafts, review responsibilities and a publishing rhythm that fits your availability. If a topic lacks enough substance, I would request more input or replace it rather than invent an anecdote.

For a hypothetical example, a software founder might explain why their team declined a requested feature. I could shape that into a post about the decision criteria, the competing customer needs and the limitations of the chosen approach. I would not add a revenue result, customer quotation or dramatic conflict. If the decision involved confidential information, I would remove identifying details and ask whether the remaining account was safe to publish.

I would draft each post around a clear point, with an opening that accurately reflects the content and an ending suited to its purpose. That might be a practical takeaway, a genuine question or a relevant next step. External claims would need a reliable source; personal recollections would need your confirmation.

I would keep drafts, factual questions and approval status in a shared document. You would approve every post before publication. Where needed, I would route sensitive claims to your legal, communications or technical reviewer and return material changes to you for approval. The handoff would include final copy and any accompanying link notes. You would publish through your personal account; I would not request your password. LinkedIn's User Agreement requires members to keep passwords confidential and not share accounts.

How success is measured and where the service stops

I would agree a baseline and a light reporting approach using available profile views, follower changes and conversations started. I would also review whether the writing sounds like you, whether approvals are manageable and which subjects prompt relevant questions. A large reaction count from an unrelated audience would not, by itself, demonstrate commercial value.

For enquiries, I would ask you or your sales colleague to share an aggregate summary of relevance and any voluntary mention of a post. I would distinguish reported influence from proven attribution: someone may read several posts, receive a referral and contact you later. Missing data would remain a limitation, not become an estimated result.

I would keep private message contents and raw personal data out of analytics events. Automated outreach is outside this writing service; any separately scoped follow-up automation would need consent-aware rules and human ownership. Advertising, inbox management, design production and broader content strategy would also require separate agreement.

I cannot promise reach, follower growth or clients. Outcomes depend on your audience, offer, starting point and participation. The core deliverables are a voice guide, agreed monthly drafts and light reporting, grounded in material you can verify and approve.