Channels working in isolation
Ads, SEO, social and email run separately, so no one can see which effort creates qualified demand.
I help education, EdTech, SaaS, real estate and D2C businesses connect strategy, paid media, SEO, content, CRM and analytics into one growth system.
Discuss your growthAds, SEO, social and email run separately, so no one can see which effort creates qualified demand.
Volume rises but sales conversations do not. The offer, targeting or follow-up needs attention.
Dashboards report activity, not decisions. Tracking gaps hide what actually works.
Too many ideas, limited budget. The next most valuable move is not obvious.
Positioning, audience, offer and channel mix tied to a business objective.
Google Ads and Meta Ads planning, testing and optimisation.
Technical health, search intent mapping and useful content.
Clear messaging that carries across campaigns and pages.
Lead capture, nurturing and handover to sales.
GA4 and conversion tracking that supports decisions.
9+ years of digital marketing experience across education, EdTech, SaaS, real estate and D2C, connecting paid media, SEO, brand positioning, CRM automation and analytics.
Career details come from my résumé. See About for roles and dates and Work for project summaries.
Clarify the business, audience and intended outcome.
Review the current journey, channels and signals.
Choose the gaps worth addressing first.
Translate priorities into connected action.
Check meaningful actions and reliable evidence.
Use learning to improve the next decision.
Start with the business challenge. Connect the thinking with the next action.
Discuss your growth