Anurag Kumar Verma logo
Anurag Kumar Verma.
SENIOR DIGITAL MARKETING MANAGER & GROWTH STRATEGIST
Let’s talk
Performance marketing consultant

Performance marketing consultant for qualified demand.

I plan and optimise paid media on Google Ads and Meta Ads, connecting audience, message, landing page, tracking and follow-up so spend turns into qualified action.

Discuss your growth
01 / Common problems

Where growth usually stalls.

01 /

Rising cost per lead

Budget grows faster than qualified enquiries.

02 /

Clicks that do not convert

The ad promise and the landing page do not match.

03 /

Broken tracking

Conversions are missing or counted twice, so optimisation follows the wrong signal.

04 /

Leads lost after the form

Slow or unclear follow-up wastes paid demand.

02 / What I help with

Scope of work.

01 /

Google Ads

Search, Performance Max and remarketing structure and testing.

02 /

Meta Ads

Audience, creative and offer testing on Facebook and Instagram.

03 /

Landing page optimisation

Clear promise, low friction and a strong next step.

04 /

Conversion tracking

GA4, tags and offline conversion signals that the platforms can learn from.

05 /

Lead generation and CRM

Lead routing, nurturing and feedback on lead quality.

06 /

Budget and reporting

Spend decisions based on qualified action, not clicks.

03 / Experience

Background behind the advice.

Performance marketing and paid media run through my roles across EdTech, education, real estate and D2C, as listed in my career history.

Career details come from my résumé. See About for roles and dates and Work for project summaries.

04 / Process

How we work together.

  1. 01

    Understand

    Clarify the business, audience and intended outcome.

  2. 02

    Audit

    Review the current journey, channels and signals.

  3. 03

    Prioritize

    Choose the gaps worth addressing first.

  4. 04

    Execute

    Translate priorities into connected action.

  5. 05

    Measure

    Check meaningful actions and reliable evidence.

  6. 06

    Optimize

    Use learning to improve the next decision.

Frequently asked

Questions people ask.

Related expertise

Other ways I help.

A connected next step

Let’s build something
that grows.

Start with the business challenge. Connect the thinking with the next action.

Discuss your growth