Strategy
Channel decisions reflect the business objective rather than a familiar tactic.
Anurag Kumar Verma / Behind the thinking
Behind the
strategy.
Strategy, acquisition, analytics and technology belong in the same conversation. My perspective connects them around the business and its customers.
Discuss your growth01 / The person behind the strategy
A marketer’s perspective. A business-first starting point.
I’m Anurag Kumar Verma, a Senior Digital Marketing Manager & Growth Strategist. I approach marketing problems by looking at the connections between disciplines—not just the performance of one channel.
A search query, an ad, a piece of content and a landing page each represent a different moment in the same customer journey. Understanding those moments helps make the work more relevant.
“The important question is not just what marketing is doing. It’s what the business should do next.”
Strategy gives the work direction. Execution puts that thinking into practice. Data helps challenge assumptions and improve the next decision. Technology should make those connections easier, not more complicated.
Positioning
One direction. Connected disciplines.
I connect strategy, SEO, paid acquisition, content, analytics and technology to turn marketing activity into measurable business growth.
StrategySEOPaid acquisitionContentAnalyticsTechnologyGrowth
02 / How the disciplines connect
What changes when we connect the work?
Each discipline adds value. Their connections make the customer journey clearer.
SEO
Search intent shapes content and the experience after discovery.
Paid
Audience and offer learning informs content and landing experiences.
Content
Messages answer customer questions across organic and paid journeys.
Analytics
A shared measurement plan connects channel signals with meaningful actions.
Technology
Workflows reduce the gaps between acquisition, enquiry and follow-up.
Growth
Learning from the whole journey informs what to improve next.
Expertise
The capabilities behind the perspective.
01 /
Strategy
Business context translated into focused priorities.
Connects objectives with the work to be done.
02 /SEO
Technical health and content aligned to search intent.
Connects discovery with a relevant experience.
03 /Paid acquisition
Audience, offer and investment considered together.
Connects demand creation with qualified action.
04 /Content
Useful messages across discovery and decision-making.
Connects customer questions with understanding.
05 /Analytics
Reliable signals from the customer journey.
Connects activity with the next decision.
06 /Marketing technology
Practical workflows supporting marketing.
Connects people, systems and data.
07 /Growth / conversion
Find friction and test a clearer next step.
Connects acquisition with business relevance.
03 / My marketing principles
The principles that keep the work grounded.
Business before channels
Define the outcome before choosing a platform.
Customer intent before traffic
Relevance matters more than volume alone.
Measurement before assumption
Validate the signals before drawing conclusions.
Systems before silos
Make channel decisions with the wider journey in view.
Learning before ego
Let evidence challenge the original plan.
Optimization before “done”
Treat execution as a starting point for improvement.
Working approach
Understand. Act. Learn. Improve.
A working approach adapted to the problem, not a rigid methodology.
- 01
Understand
Clarify the business, audience and intended outcome.
- 02
Audit
Review the current journey, channels and signals.
- 03
Prioritize
Choose the gaps worth addressing first.
- 04
Execute
Translate priorities into connected action.
- 05
Measure
Check meaningful actions and reliable evidence.
- 06
Optimize
Use learning to improve the next decision.
04 / What I look for in a growth problem
Locate the gap before choosing the tactic.
05 / From execution to decision-making
Doing the work. Understanding why it matters.
What needs to happen?
Build the campaign. Improve the page. Publish the content. Validate the tracking.
Practical work makes the plan real.
Why should it happen?
Which customer need does it address? What evidence supports it? What should change if the results disagree?
Connecting execution to these questions makes marketing more useful to the business.
Who I work with
For businesses that need connected thinking.
Audience categories—not a list of claimed client relationships.
B2B businesses
Make complex buying journeys clearer and focus on qualified conversations.
B2C businesses
Connect discovery, relevance and a considered customer experience.
Founders & business owners
Choose marketing priorities with a clear business rationale.
Growing teams
Bring coordination to expanding channels and workflows.
Marketing leaders
Connect execution and measurement around shared objectives.
Teams working across silos
Find the missing connections between channels, data and experience.
Career & leadership
Experience behind the perspective.
Career history supplied in my résumé.
4ksports infra Pvt Ltd
B2B acquisition for sports infrastructure: Google, LinkedIn and Meta campaigns, full-funnel nurturing, service-led SEO, institutional branding and GA4 + CRM attribution.
Senior Digital Marketing Manager · July 2025–present
Vivenns Global Private Ltd.
Integrated performance marketing, SEO, CRM automation and analytics for B2B and EdTech brands; coordinated SEO, content, CRM and design teams.
Digital Marketing Manager · September 2024–10 March 2025
Global Degrees
Led digital marketing for a study-abroad EdTech brand, spanning paid acquisition, SEO content, brand narrative, CRM + WhatsApp workflows and funnel diagnostics.
Digital Marketing Manager · May 2023–September 2024
Digi Perform
Delivered hands-on digital marketing training to 600+ learners across 25+ batches, covering paid media, SEO, content, analytics, automation and campaign simulations.
Digital Marketing Trainer · April 2022–January 2023
Samastu Edtech Pvt. Ltd.
Owned lead generation, performance advertising, SEO, HubSpot nurturing, retargeting, branding and reporting in collaboration with academic and sales teams.
Digital Marketing Manager · June 2021–April 2022
Savera-Infotech
SEO, paid media and content for national and international projects in education, retail, services and corporate sectors; led a 15-member cross-functional team.
Digital Marketing Specialist · January 2019–June 2021
Indian School Of Films And Drama
Managed integrated admissions campaigns, SEO, paid media, social content and event promotion with a two-person marketing team.
Digital Marketing Executive · October 2016–December 2018
Teaching beyond borders
Sharing practical knowledge in Bhutan.
Visited Bhutan as an IT professional instructor and taught more than 200 De-Suups under De-Suung, His Majesty’s Secretariat.
200+ De-Suups
Instructed during my visit to Bhutan under De-Suung, His Majesty’s Secretariat.
IT professional instructor
600+ learners at Digi Perform
Hands-on training across 25+ batches, including campaign simulations, funnel building, SEO and analytics.
April 2022–January 2023
Education & communication
Business thinking. An engineering foundation.
MBA in Marketing & HR Management
2018–2020
B.Tech in Electrical & Electronics Engineering
2011–2015
Languages
English and Hindi
A little more clarity
The perspective, in practice.
Expertise
Consulting by discipline.
A connected next step
Let’s build something
that grows.
Start with the business challenge. Connect the thinking with the next action.
Discuss your growth