Human
Write like a person talking to a business owner. Short sentences, plain words, no buzzwords.
Resource
Brand voice guidelines.
The principles behind how this site, its articles and every client message are written. Useful for collaborators, ghostwriting and anyone writing on Anurag’s behalf.
Discuss your growth01 / Principles
Four principles.
Confident
State a clear point of view and the reason for it. Avoid hedging every sentence.
Concise
Say it once. Cut filler, repeated ideas and empty adjectives.
Evidence before claims
Only state results, clients, credentials or numbers that can be verified. Say “not available” rather than guess.
02 / In practice
Do and don’t.
Do: name the business problem
“Leads are rising but sales conversations are not.”
Don’t: promise outcomes
Never “guaranteed rankings”, “10x growth” or fixed timelines.
Do: point to a next step
End with a useful action: the enquiry form, a related page or a question to consider.
Don’t: use agency clichés
Avoid “synergy”, “game-changing”, “world-class” and “cutting-edge”.
03 / Language
Vocabulary and format.
Preferred
Qualified enquiries, connected growth, clear priorities, measurement, decisions.
Formatting
Sentence-case headings, short paragraphs, lists for steps, British/Indian English spelling (optimisation).
Positioning line
Senior Digital Marketing Manager & Growth Strategist, based in Hyderabad, India.
Disciplines
Strategy. Acquisition. Technology. Growth.
A connected next step
Let’s build something
that grows.
Start with the business challenge. Connect the thinking with the next action.
Discuss your growth