Content guides
4 articles
Guides on content marketing: frameworks, repurposing, case studies and writing that answers real buyer questions. Every article here treats content as part of the customer journey, with a defined job and a next step. If you want a content map and briefs built for your business, my content marketing service plans topics around search intent and the buying journey. About my content marketing service.
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Case study content writing strategy: An evidence collection manual
Build credible customer case studies with a practical system for collecting evidence, checking claims, securing approvals and supporting sales decisions.
Content repurposing framework for marketers
Turn webinars, articles and interviews into useful assets with a practical framework for source selection, format adaptation, approvals and measurement.
B2B content marketing framework: A practical operating model
Build a B2B content marketing framework that connects buyer decisions, evidence, production, distribution and measurement in one practical operating model.
SEO Content Strategy for Lead Generation: Topics to Briefs
Build an SEO content strategy for lead generation with intent-led topic maps, practical editorial briefs, useful internal links and lead-quality measurement.
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