Analytics & automation guides
5 articles
Guides on GA4, Google Tag Manager, conversion tracking and marketing automation: measuring what matters and following up every enquiry on time. Reliable data comes before confident decisions. For a setup you can trust, see my GA4 and GTM tracking service, or marketing automation for lead routing and nurturing. About my GA4 and GTM tracking service.
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Google Ads conversion tracking setup: Reconcile Ads, GA4 and CRM
Build a Google Ads conversion tracking setup you can audit, reconcile Ads with CRM outcomes, and diagnose missing or duplicate signals before scaling.
E-commerce abandoned cart email automation workflow: Build Guide
Build a consent-aware abandoned cart email workflow with clear triggers, purchase suppression, practical copy, testing steps and margin-aware measurement.
How to build an automated email welcome sequence
Build a consent-aware email welcome sequence with practical timing, copy, branching, exit rules and measurement for useful subscriber journeys.
Google Tag Manager conversion tracking guide: Fix data layer issues
Trace missing, duplicate and incorrect conversions from the data layer to GA4, with practical GTM setup steps, consent checks and release tests.
How to set up custom events in GA4: A practical specification guide
Learn how to specify, implement and validate GA4 custom events using practical examples, consent-aware tracking and a clear event measurement plan.
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